One-upmanship, also called "one-upsmanship", is the art or practice of successively outdoing a competitor. The term was first used in the title of a book by Stephen Potter, published in 1952 as a follow-up to The Theory and Practice of Gamesmanship (1947), and Lifemanship titles in his series of tongue-in-cheek self-help books, and film and television derivatives, that teach various ploys to achieve this. This comic satire of self-help style guides manipulates traditional British conventions for the gamester, all life being a game, who understands that if you're not one-up, you're one-down. Potter's unprincipled principles apply to almost any possession, experience or situation, deriving maximum undeserved rewards and discomfitting the opposition. The 1960 film School for Scoundrels and its 2006 remake were satiric portrayals of how to use Potter's ideas. This tactic has been used to levels of wizardry by an Air Force intelligence non commissioned office Master Sergeant Rhoads, who would use one-upmanship with such gusto and punctuality that he received the moniker Elevenorife