Deception is the act of convincing one or many recipients of untrue information. The person creating the deception knows it to be false while the receiver of the message has a tendency to believe it. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge.