Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences, or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone.

अनुरूपता अभिवृत्तियों, विश्वासों, और व्यवहारों को समूह मानदण्डों से मेल खिलाने की क्रिया है। मानदण्ड, व्यक्तियों के समूह द्वारा साझा किए गएँ अंतर्निहित, विशिष्ट नियम हैं, जो दूसरों के साथ उनकी परस्पर क्रियाओं का मार्गदर्शन करते हैं।